ANDREA LUNG x REEBOK
Men's
Women's
ANDREA LUNG x REEBOK - COLOR CONCEPT - FW2020 APPAREL
Utilizing online data of Reebok's apparel color offerings, create a seasonal color palette for FW2020 for their apparel, along with a new signature color for their puremove bra.
MOOD BOARDS
By breaking down the Fall/Winter season into quarters, create a story board for each quarter. Each story is influenced by trend forecasting and research from sources such as WGSN, Coloro, Stylus, and Oltmans van Niekerk. These mood boards focus on color, material selections that help tie into each story, and finishes that can be applied to apparel.
APPAREL COLLECTIONS AND DESIGN APPLICATION
After creating apparel collections for both men's and women's with 5-6 key apparel items, apply the color, materials, and finishes across the looks to create cohesive collections.
NEW SIGNATURE COLOR
Reebok’s existing signature color palette included Carotene (a vibrant carrot-orange hue), Black, and Cold Grey 2. To expand the range, I introduced a teal-toned shade positioned opposite Carotene on the color spectrum, creating a stronger visual balance within the palette.
Named Typhoon, the blue-green hue brings a fresh yet versatile energy to the signature series. The color was designed to feel gender-neutral while remaining distinctive within the core assortment, offering a bold alternative without straying from Reebok’s performance-driven aesthetic.
